Milestone 2015 in sight! Lunettes Grasset Associés launches Royal Muse®, its first ever house brand dedicated to the contemporary women, with a luxury – rock state of mind.

ROYAL MUSE® is a world with a strong identity, which draws its DNA from Luxury, Rock and Art Luxury by ROYAL MUSE® is associated to a noble cultural heritage, with fine materials such as velvet, silk and leather.
Rock is an attitude, a way of life. It means freedom and emancipation. The classic codes do not exist anymore.
Art is everywhere in this world. The inspiration comes from rock music, photography or the arty world.

The ROYAL MUSE® woman is sophisticated, educated: she knows her classics and likes the the beautiful things. In the meantime, she wants to free herself from the rules and conventions. Loving freedom, she travels from dandies to grunge worlds. She draws from these two worlds to build her u nique and contemporary identity. The first ROYAL MUSE® collection has been nurtured in this luxury and rock world.

Launched during the Mido 2015 fair in Milan, this collection features a strong concept for an affordable price.