Story :

Bensimon is first and foremost a family affair started 40 years ago, it’s the story of the Bensimon brothers Serge and Yves. Bensimon is based on a unique lifestyle vision that combines the very best in fashion with the legendary cotton and rubber tennis shoe, home interiors and design. The brand is now international with 55 owned stores in 35 countries, a design bookstore : artbazar and an art gallery.

The brand essence :
one universe and 3 different worlds  :

The concept stores “Bensimon autour du monde” epitomised the avant-garde vision of the Bensimon brothers and their desire to bring decorative objects and collections of tennis shoes, bags and clothing together under one roof.

And from now on, the eyewear collection :

Reflecting the colorful, positive and bright universe of the brand, the new eyewear Bensimon collection will be available in stores from autumn 2019.